Ah, promotional tie-in compilations for big brands... They're a bit of a niche for the collector, but it seems like every product aimed at a vaguely 'youth' demographic needed a freebie comp to go with the launch. Do businesses still do tie-in comps? Certainly not on CD in these days of streaming. Maybe an official Spotify playlist. Another thing that's died out in the past ten years...
So, here's this comp presumably released for the launch of Carlton Cold, which is an awful beer that I predict will make a bit of an ironic hipster comeback in the next couple of years. It made a bit of a splash in the 90s as it briefly captured the attentions of the 18-30 year old demographic away from Victoria Bitter and onto somewhat more streamlined product. In reality, it tastes like watered down VB. But this is a music blog, not a beer blog...
I'm not quite sure who this was aimed at. Maybe the Elwood-dwelling, cricket-watching poker players I mentioned in the Ice Cream Hands post. You've got the pre-Future Spa Fauves track next to a bouncy techno Boxcar track, with maudlin Dave Graney and then TISM of all people (the high point of the comp, I might add...) Top quality effort from the CUB marketing department. The whole thing is cynical beyond belief, but it a fun stupid way in the same way that Rowville is fun and stupid and has no clue. Please note that the year of release is only approximate (1993 was the year most of the tracks came out and Carlton Cold was released).
Can you get any more 90s than this lineup and Carlton Cold?
I actually like Carlton Cold. It tastes horrible, but I can't stop drinking it.
1. You Wanna Be Loved 5:02 Dave Graney with The Coral Snakes
2. Thin Body Thin Body 3:52 The Fauves
3. Ultrasonic 6:45 Boxcar
4. Singlette 3:39 Custard
5. Let's Form A Company 4:11 TISM
6. Who's Watching Who 3:34 Jackson Code
7. Go Go Go 3:32 The Fireballs
8. You Sleep I'll Drive 3:48 Tall Tales & True
Get Into The Cold Zone (1993) - Various Artists
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